Social Marketing: An Approach to Planned Social Change

Wiebe G.D. , “Merchandising Commodities and Citizenship on Television,” Public Opinion Quarterly, Vol.15 (Winter, 1951–52), pp.679–691, at p.679.

McGinniss Joe , The Selling of the President 1968 (New York: Trident Press, 1969).

Marketing Staff of the Ohio State University, “A Statement of Marketing Philosophy,” Journal of Marketing, Vol.29 (January, 1965), p.43.

Belshaw Cyril S. , Traditional Exchange and Modern Markets (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1965).

Kotler Philip , Marketing Management: Analysis, Planning and Control. Second Edition (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1972).

Niehoff Arthur H. , A Casebook of Social Change (Chicago: Aldine, 1966);

Bennis Warren G. Benne Kenneth D. Chin Robert , The Planning of Change (New York: Holt, Rinehart & Winston, 1969).

Sandage C.H. , “Using Advertising to Implement the Concept of Freedom of Speech,” in The Role of Advertising, Sandage C. H. Fryburger V. , eds. (Homewood, Ill.: Richard D.Irwin, Inc., 1960), pp. 222–223.

Lazarsfeld Paul F. Merton Robert K. , “Mass Communication, Popular Taste, and Organized Social Action,” in Mass Communications, Schramm William , ed. (Urbana, Ill.: University of Illinois Press, 1949), pp.459–480, and same reference as footnote 1.

Lazarsfeld Merton , same reference as footnote 8, p.462.

Lazarsfeld Merton , same reference as footnote 8.

Same reference as footnote 1.

Same reference as footnote 1, p. 633.

McCarthy E. Jerome , Basic Marketing: A Managerial Approach, Third Edition (Homewood, Ill.: Richard D. Irwin, Inc., 1968), pp.31–33.

Martin Nathaniel A. , “The Outlandish Idea: How a Marketing Man Would Save India,” Marketing/ Communications, Vol. 297 (March, 1968), pp. 54–60.

For two analyses of the marketing issues and opportunities in the family planning issue, see Simon Julian L. , “A Huge Marketing Research Task- Birth Control,” Journal of Marketing Research, Vol.5 (February, 1968), pp.21–27; and.

Urban Glen L. , “Ideas on a Decision-Information System for Family Planning,” Industrial Management Review, Vol.10 (Spring, 1969), pp.45–61.

Public Information Guide (New York: American Cancer Society. Inc., 1965), p. 19.

Imhoff Chris , “DDC's Decisive Decade,” Traffic Safety Magazine, Vol.69 (December, 1969), pp.20 and 36.