A More Perfect Union: Integrating Quantitative and Qualitative Methods in Social Marketing Research

Abstract

View all access options for this article.

Andreasen

A.R.

(1995). Marketing social change. San Francisco: Jossey-Bass Publishers.

Prochaska

J.O.

DiClemente

C.C.

(1983). Stages and processes of self-change in smoking: Toward an integrative model of change. Journal of Consulting Clinical Psychology, 5, 390–5.

Steckler

McLeroy

K.R.

Goodman

R.M.

Bird

S.T.

McCormick

(1992). Toward integrating qualitative and quantitative methods: An introduction. Health Education Quarterly, 19, 1–8.