Social Marketing & Behavioral Science: An Unnecessary Divide

Andreasen A. R. (1994). Social marketing: Its definition and domain. Journal of Public Policy and Marketing, 13(1), 108–114. https://doi.org/10.1177/074391569401300109

Andreasen A. R. (2012). Rethinking the relationship between social/nonprofit marketing and commercial marketing. Journal of Public Policy and Marketing, 31(1), 36–41. https://doi.org/10.1509/jppm.09.035

Behavioural Insights Team (BIT) . (2014). EAST: Four simple ways to apply behavioural insights. https://www.bi.team/wp-content/uploads/2014/04/BIT-EAST-1.pdf

Caleo S. Heilman M. E. (2019). What could go wrong? Some unintended consequences of gender bias interventions. Archives of Scientific Psychology, 7(1), 71–80. https://doi.org/10.1037/arc0000063

Cause & Effect . (nd) The path to change. https://www.causeeffect.ca/process

Christiano A. Neimand A. (2017). Stop raising awareness already. Stanford Social Innovation Review, 15(2), 34–41. https://doi.org/10.48558/7MA6-J918

Cook J. Lynes J. Fries S. (2021). Exploring mistakes and failures in social marketing: The inside story. Social Marketing Quarterly, 27(1), 13–31. https://doi.org/10.1177/1524500421990176

Deshpande S. (2019). Social marketing’s strengths, weaknesses, opportunities, and threats (SWOT): A commentary. Social Marketing Quarterly, 25(4), 231–242. https://doi.org/10.1177/1524500419881770

Dobbin F. Kalev A. (2020). Why sexual harassment programs backfire. Harvard Business Review, 98(3), 44–52. https://hbr.org/2020/05/why-sexual-harassment-programs-backfire

Dolan P. Galizzi M. M. (2015). Like ripples on a pond: Behavioral spillovers and their implications for research and policy. Journal of Economic Psychology, 47, 1–16. https://doi.org/10.1016/j.joep.2014.12.003

Dolan P. Hallsworth M. Halpern D. King D. Metcalfe R. Vlaev I. (2012). Influencing behaviour: The mindspace way. Journal of Economic Psychology, 33(1), 264–277. https://doi.org/10.1016/j.joep.2011.10.009

Edelman . (2025). 2025 Edelman trust barometer. https://www.edelman.com/trust/2025/trust-barometer

Fredrickson B. L. (2004). The broaden-and-build theory of positive emotions. Philosophical Transactions of the Royal Society of London Series B Biological Sciences, 359(1449), 1367–1378. https://doi.org/10.1098/rstb.2004.1512

Gallup . (nd). Race relations. https://news.gallup.com/poll/1687/race-relations.aspx

Goldberg Z. (2020). How the media led the great racial awakening. Tablet Magazine. https://www.tabletmag.com/sections/news/articles/media-great-racial-awakening

Haidt J. (2003). Elevation and the positive psychology of morality. In Keyes C. L. M. Haidt J. (Eds.), Flourishing: Positive psychology and the life well-lived (pp. 275–289). American Psychological Association.

Harvard T.H. Chan School of Public Health . (n.d.). Harvard alcohol project: Designated driver. https://hsph.harvard.edu/research/healthcommunication/harvard-alcohol-project-designated-driver/

Iacoviello V. Kulich C. Spears R. (2023). A normative perspective of discrimination in the minimal group paradigm: Does it apply to both ingroup love and outgroup hate? Journal of Experimental Social Psychology, 109, Article 104514. https://doi.org/10.1016/j.jesp.2023.104514

Kahneman D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.

Karlan D. Appel J. (2011). More than good intentions: How a new economics is helping to solve global poverty. Dutton.

Kotler P. Zaltman G. (1971). Social marketing: An approach to planned social change. Journal of Marketing, 35(3), 3–12. https://doi.org/10.2307/1249783

Kotter J. Cohen D. (2012). The heart of change: Real-life stories of how people change their organizations. Harvard Business Review Press.

Lades L. K. Delaney L. (2022). Nudge for good. Behavioral Public Policy, 6(1), 75–94. https://doi.org/10.1017/bpp.2019.37

Lee N. R. Kotler P. Colehour J. (2023). Social marketing: Behavior change for good (7th ed.). Sage Publications.

Legauit L. Gutsell J. N. Inzlicht M. (2011). Ironic Effects of Antiprejudice Messages: How Motivational Interventions Can Reduce (but Also Increase) Prejudice. Psychological Science, 22(12), 1472–1477. http://www.jstor.org/stable/41416961.

Loewenstein G. F. Bryce C. Hagmann D. Rajpal S. (2014). Warning: You are about to be nudged. SSRN Electronic Journal, 1(1), 35–42. https://doi.org/10.1177/237946151500100106

Marketing for Change Co . (nd). 12 Determinants of behavior. https://marketingforchange.com/wp-content/uploads/2023/01/12-Determinants-of-Behavior.pdf

Moments Matter . (nd). Moments matter. https://momentsmatter.info/

National Social Marketing Centre . (nd). Road crew: Full case study. https://thensmc.com/sites/default/files/RoadCrewFULLcasestudy.pdf

Pew Research Center . (2021). Citizens in advanced economies want significant changes to their political systems. https://www.pewresearch.org/global/2021/10/21/citizens-in-advanced-economies-want-significant-changes-to-their-political-systems/

Rundle-Thiele S. Dietrich T. Carins J. (2021). CBE: A framework to guide the application of marketing to behavior change. Social Marketing Quarterly, 27(3), 175–194. https://doi.org/10.1177/15245004211021643

Safe Kids Worldwide . (nd). Countdown2Drive. https://www.safekids.org/blog/countdown2drive

Sechrist G. B. Stangor C. (2001). Perceived consensus influences intergroup behavior and stereotype accessibility. Journal of Personality and Social Psychology, 80(4), 645–654. https://doi.org/10.1037/0022-3514.80.4.645

Stock S. Miranda C. Evans S. Plessis S. Ridley J. Yeh S. Chanoine J. P. (2007). Healthy buddies: A novel, peer-led health promotion program for the prevention of obesity and eating disorders in children in elementary school. Pediatrics, 120(4), e1068. https://doi.org/10.1542/peds.2006-3003