AkbarM. B.FooteL.SoraghanC.MillardR.SpotswoodF. (2021). What causes social marketing programs to fail? A qualitative study. Social Marketing Quarterly, 27(2), 99–116. https://doi.org/10.1177/15245004211010202
2.
AndreasenA. R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, 21(1), 3–13. https://doi.org/10.1509/jppm.21.1.3.17602
3.
AntricT.ToledanoM.McKieD. (2021). Learning from practice and politics: The rise and fall of social marketing in Aotearoa New Zealand (1984–2017). Social Marketing Quarterly, 27(1), 32–47. https://doi.org/10.1177/1524500421990183
4.
BroughA. R.DonnellyG. E.GriskeviciusV.MarkowitzE. M.RaimiK. T.WolskeK. S. (2020). Understanding how sustainability initiatives fail: A framework to aid design of effective interventions. Social Marketing Quarterly, 26(4), 309–324. https://doi.org/10.1177/1524500420970129
5.
BurgoonM.AlvaroE.GrandpreJ.VoulodakisM. (2002). Revisiting the theory of psychological reactance. In DillardJ. P.PfauM. (Eds.), The Persuasion Handbook: Developments in Theory and Practice (pp. 213-232). Thousand Oaks, CA: Sage.
6.
CookJ.FriesS.LynesJ. (2020). Checking our blind spots: The most common mistakes made by social marketers. Social Marketing Quarterly, 26(1), 14–27. https://doi.org/10.1177/1524500420903016
7.
CookJ.LynesJ.FriesS. (2021). Exploring mistakes and failures in social marketing: The inside story. Social Marketing Quarterly, 27(1), 13–31. https://doi.org/10.1177/1524500421990176
8.
DeshpandeS. (2019). Social marketing’s strengths, weaknesses, opportunities, and threats (SWOT): A commentary. Social Marketing Quarterly, 25(4), 231–242. https://doi.org/10.1177/1524500419881770
9.
FlocksJ.ClarkeL.AlbrechtS.BryantC.MonaghanP.BakerH. (2001). Implementing a community-based social marketing project to improve agricultural worker health. Environmental Health Perspectives, 109(suppl 3), 461–468.
10.
LiuJ.SchatzkinE.OmoluabiE.FajemisinM.OnuohaC.Diamond-SmithN. (2018). Introducing the subcutaneous depot medroxyprogesterone acetate injectable contraceptive via social marketing: lessons learned from Nigeria’s private sector. Contraception, 98(5), 438–448. https://doi.org/10.1016/j.contraception.2018.07.005
11.
Pérez-EscamillaR. (2012). Breastfeeding social marketing: lessons learned from USDA’s “Loving Support” campaign. Breastfeeding Medicine, 7(5), 358–363. https://doi.org/10.1089/bfm.2012.0063
RothmanE. F.DeckerM. R.SilvermanJ. G. (2006). Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted. New Directions for Evaluation, 2006(110), 33–44. https://doi.org/10.1002/ev.185
14.
Sarrouf WillsonM.TurleyC.DaarL. A.Al MasrooriH.Al MuscatiH.WillsonA. (2021). Addressing marine wildlife entanglement in derelict fishing nets using community-based social marketing: Case study and lessons learnt. Social Marketing Quarterly, https://doi.org/10.1177/15245004211053841
15.
SowersW.FrenchJ.Blair-StevensC. (2007). Lessons learned from social marketing models in the United Kingdom. Social Marketing Quarterly, 13(3), 58–62. https://doi.org/10.1080/15245000701517891
16.
VictoryK.Nenycz-ThielM.DawesJ.TanusondjajaA.CorsiA. M. (2021). How common is new product failure, and when does it vary?Marketing Letters, 32(1), 17–32. https://doi.org/10.1007/s11002-021-09555-x
17.
XiaY.DeshpandeS.BonatesT. (2016). Effectiveness of social marketing interventions to promote physical activity among adults: A systematic review. Journal of Physical Activity and Health, 13(11), 1263–1274. https://doi.org/10.1123/jpah.2015-0189