Corporate Social Marketing

Austin L. L. Gaither B. M. (2016). Examining public response to corporate social initiative types a quantitative content analysis of Coca-Cola’s social media. Social Marketing Quarterly

Jones S. C. Wyatt A. Daube M. (2015). Smokescreens and beer goggles how alcohol industry CSM protects the industry. Social Marketing Quarterly.

Kotler P. Hessekiel D. Lee N. R. (2012). Good works: Marketing and corporate initiatives that build a better world and the bottom line. Hoboken, NJ: Wiley.

Kotler P. Lee N. R. (2005). Corporate social responsibility: Doing the most good for your company and your cause. Hoboken, NJ: Wiley.

Lee N. R. Kotler P. (2015). Social marketing: Changing behaviors for good. Thousand Oaks, CA: Sage.