The sense of a nation as a cohesive entity bound by a distinct language, culture, and traditions has been increasingly challenged in the age of globalization. Any discussion of national identity unfolds on a ground which is complicated and fluid. It is often defined by mass migrations across volatile regions and immigration debates within most organized societies, and also contingent upon unforeseen roles played by social media in crucial fields of politics, democratic participation, and communication. India’s national identity has undergone a drastic transformation in the era of globalization and media proliferation. This monograph examines conspicuous spaces and moments of material and digital life in the National Capital Region to understand the underlying momentum for the metaphorical construction of a “New India” and to provide an analytical framework for political and cultural transactions that have defined the nation’s journey toward a new identity and national imagination. Drawing from ethnographic fieldwork in India, print and new media analysis, and archival research, I examine globalization’s uneven effects and how global culture has often destabilized, but numerously reinforced, various power structures within the nation.
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