The concepts of strategy (what we do or plan to do) and organizational identity (who we think we are) are deeply intertwined. Yet there is surprisingly little research that directly addresses their relationship. In this essay, we discuss the concepts of alignment and fit as central to the organizational identity and strategy literatures, respectively, and draw on this notion to introduce the seven articles included in the Special Issue on Exploring the Strategy-Identity Nexus. We conclude by proposing directions for further research, identifying new contexts, underexplored dimensions, and alternative ontological perspectives that are likely to enrich future explorations of strategy and organizational identity, and their mutual interrelations.
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