Abstract
Assuming heterogeneity among relationally-embedded ties, this study focuses on their classification. Network ties embedded within social relationships influence economic actions and represent a strategic form of organizing for emerging entrepreneurial firms. Research questions include the following: (I) What are the components of the social relationships of relationally-embedded ties? (2) How can relationally-embedded network ties be classified to identify different types of embeddedness based on variations in the social relationships? (3) What strategic implications can be drawn from a multidimensional view of relational embeddedness? This study uses case study methods to examine external network ties of eight emerging firms in the computer industry A classification typology of seven types of relational embeddedness emerges based upon combinations of three overarching social components-personal relationship, dyadic economic interaction, and social capital. The typology suggests multidimensionality of both embeddedness type and intensity. The discussion addresses strategic outcomes of heterogeneity within relational embeddedness
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