The innovation of cultural and creative product design based on quantitative analysis

Abstract

This paper explores the application of quantitative analysis methods to innovate cultural and creative product design, addressing the challenges designers face in understanding and translating consumer needs. The research employs an integrated framework of AHP (Analytic Hierarchy Process), QFD (Quality Function Deployment), and TRIZ (Theory of Inventive Problem Solving) as the primary tools, using the practical case of “Jiao Keshu” as a carrier to systematically illustrate the process of transforming user needs into design elements. The AHP method is utilized to prioritize and structure user needs, providing a clear design direction. QFD is then applied to quantify core needs and convert them into actionable design elements, while TRIZ resolves conflicts between these elements, optimizing product functionality and fostering innovation. This integrated approach not only enhances the scientific rigor and specificity of the design process but also validates the effectiveness of quantitative analysis tools in cultural and creative product design through practical application. By bridging cultural and creative products with consumer needs, this method offers a new perspective on achieving precise alignment and establishes a theoretical and practical foundation for innovation in cultural and creative product design.