Development of cultural and creative tourism based on IoT sensors and data fusion from the perspective of industrial integration

Abstract

Industrial integration is a major trend in the development of various industries in China. Cultural resources are the core resources of the tourism industry. For the tourism industry, only by deeply integrating the tourism industry with the cultural industry and enriching the connotation of the tourism industry with cultural content can the healthy development of the tourism industry be promoted. IoT sensors can detect various signals in the external environment, are widely used in many industries, and play an important role in realizing real-time monitoring of data and collecting information. Data fusion is the process of integrating and correlating a large amount of data obtained by IoT sensors, so as to obtain the location, identity, and other information of the IoT sensing end according to the analysis results, thereby realizing real-time processing and decision-making of the data. Both technologies have applications in various industries, and the cultural and creative tourism industry is no exception. At present, Chinese cultural and creative tourism has problems such as lack of in-depth exploration, weak brand awareness, shallow industrial integration, backward online services, weak sense of innovation, and lack of leadership. In order to improve the development of cultural and creative tourism in China, we take Songcheng as an example to investigate the development of cultural and creative tourism in Songcheng, and based on the Internet of Things and data fusion technology, we propose to build an intelligent creative generation platform, which effectively solves the problem of cultural creativity. The development of tourism is difficult. And this article also puts forward some opinions based on this. The development of cultural and creative tourism should achieve the following four points: (1) Based on culture, promote the integration of culture and tourism. (2) Use products as the medium to create distinctive cultural and creative products. (3) Use creative marketing methods to build personalized branding. (4) Drive the integration of tourism resources with a characteristic management system. Promote the development of Chinese cultural and creative tourism industry from four aspects: content, products, marketing, and management.