Business Co-operation in Market Research

Abstract

All marketing and opinion research carried out on the Internet must conform to the rules and spirit of the main ICC/ESOMAR International Code of Marketing and Social Research Practice and also to Data Protection and other relevant legislation (both international and national). Such research must always respect the rights of respondents and other Internet users. It must be carried out in ways which are acceptable to them, to the general public and in accordance with national and international self regulation. Researchers must avoid any actions which might bring Internet research into disrepute or reduce confidence in its findings.