ArmstrongJ.S., & OvertonT.S. (1977). Estimating non-response bias in mail survey. Journal of Marketing Research, 14, 3, 396–402.
2.
AroraS., & CasonT. (1995). An experiment in voluntary environmental regulation: participation in EPA's 33/50 program. Journal of Environmental Economics and Management, 28, May, 271–86.
3.
AupperleK.E., CarollA.B., & HatfieldJ.D. (1985). An empirical investigation of the relationships between corporate social responsibility and profitability. Academy of Management Journal, 28, 2, 446–63.
4.
BuchholzR. (1991). Corporate responsibility and the good society: from economics to ecology. Business Horizons, 34, 4, 56–67.
5.
CarlsonL, GroveS., & KangunN. (1993). A content analysis of environmental advertising claims: a matrix method approach. Journal of Advertising, 22, 3, 27–39.
6.
CoddingtonW. (1993). Green marketing.New York: McGraw Hill.
DrumwrightM. E. (1994). Socially responsible organizational buying: environmental concern as a non-economic buying criterion. Journal of Marketing, 58, July, 1–19.
9.
GreeneW. H. (1997). Econometric analysis. 3rd edition. London: Prentice Hall International.
10.
HahnR. (1990). The political economy of environmental regulation: towards a unifying framework. Public Choice, 65, April, 21–47.
11.
HartS. (1995). A natural resource based view of the firm. Academy of Management Review, 20, 4, 986–1014.
12.
HartS. L. (1997). Beyond greening: strategies for a sustainable world. Harvard Business Review, 75, January-February, 66–77.
13.
HuttM.D., MokwaM.P., & ShapiroS.J. (1986). The politics of marketing: analyzing the parallel political market place. Journal of Marketing, 50, 1, 40–51.
14.
KangunN., & PolonskyM.J. (1995). Regulation of environmental marketing claims: a comparative perspective. International Journal of Advertising, 14, 1, 1–25.
15.
LentT., & WellsR.P. (1992). Corporate environmental quality study show shift from compliance to strategy. Total Quality Environmental Management, 22, Summer, 379–94.
16.
MenonA., & MenonA. (1997). Enviropreneurial marketing strategy: the emergence of corporate environmentalism as market strategy. Journal of Marketing, 61, January, 51–67.
17.
MORI (1996a). Annual business & the environment survey - general findings.London.
18.
MORI (1996b). Annual corporate social responsibility survey - general findings.London.
19.
NunnallyJ. C. (1978). Psychometric theory.New York: McGraw Hill Books Company.
20.
OliverC. (1991). Strategic responses to institutional process. Academy of Management Review, 16, 1, 145–79.
21.
PolonskyM. J. (1995). A stakeholder theory approach to designing environmental marketing strategy. Journal of Business and Industrial Marketing, 10, 3, 29–46.
22.
ProtheroA. (1990). Green consumerism and the societal marketing concept: marketing strategies for the 1990s. Journal of Marketing Management, 6, 2, 87–103.
23.
ProtheroA. (1996). Environmental decision making: research issues in the cosmetics and toiletries industries. Marketing Intelligence and Planning, 14, 2, 19–26.
24.
PujariD., & WrightG. (1996). Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain. Marketing Intelligence and Planning, 14, 1, 19–29.
25.
SchlegelmilchB., BohlenG.M., & DiamantopoulosA. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30, 5, 35–56.
26.
SchwepkerC.H., & CornwellT.B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy & Marketing, 10, 2, 77–101.
VaradarajanP. R. (1992). Marketing's contribution to strategy: view from a different looking glass. Journal of the Academy of Marketing Science, 20, Fall, 323–43.
29.
Van DamY.K. (1991). A conceptual model of environmentally-conscious behavior. In BradleyF. (Ed.), Marketing thought around the world. Proceedings of the 20th EMAC Conference, Dublin.
30.
WasikJ. F. (1996). Green marketing and management: a global perspective.Oxford: Blackwell Publishers.
31.
WorcesterR. M. (1997). Public opinion and the environment. In JacobsM. (Ed.), Greening the millennium?Oxford: The Political Quarterly Publishing Co., Blackwell Publishers.