JohnsonM., & PinningtonD. (1996). Turning swords plough shares. Supporting a cooperative approach to Category Management between retailers and manufacturers. Proceedings of the ESOMAR Congress.
2.
BuckinghamC. (1993). Onset of the Category Management phenomenon. Admap, July/August.
3.
MitchellA. (1995). Turned on by Category Marketing. Marketing Week, 7 April.
4.
ThornicroftG. R. (1993). Winning the war on the shelf via the purchase marketing concept. AMA Behavioural Research Conference, 24–27 January.
5.
BanksM. (1995). Brand auditing in a category context. Marketing Week Category Management Conference, 4 April.
6.
ChapmanR. (1997). The potential of score cards. The Category Management