Probabilistic Segmentation Modelling

Aaker D.A. , & Day G.S. (1990). Marketing research (4th edn.). New York: John Wiley and Sons.

Babinec T. (1990). CHAID response modeling and segmentation. Quirks Marketing Research Review, June/July, pp. 12–15.

Baron S. , & Phillips D. (1994). Attitude survey data reduction using CHAID: an example in shopping centre market research. Journal of Marketing Management, 10, 75–88.

Beane T.P. , & Ennis D.M. (1987). Market segmentation: a review. European Journal of Marketing, 21, 5, 20–42.

Bishop Y.M. , Fienberg S E. , & Holland P.W. (1975). Discrete multivariate analysis. MA: MIT Press.

Brennan M. , & Esslemont D. (1994). The accuracy of the Juster Scale for predicting purchase rates of branded, fast-moving consumer goods. Marketing Bulletin, 5, 47–53.

Brennan M. , Esslemont D. , & Hint D. (1994a). Obtaining purchase predictions via telephone interviews. Australian Marketing Conferences, Adelaide.

Brennan M. , Esslemont D. , & Hint D. (1995a). Obtaining purchase predictions via telephone interviews. Journal of the Market Research Society, 37, 3, 241–50.

Brennan M. , Esslemont D. , & Hint D. (1995b). A test of three methods for estimating levels of purchase. Academy of Marketing Science World Marketing Congress, Melbourne.

Brennan M. , Esslemont D. , & Hint D (1994b). Obtaining purchase probability data via telephone surveys: a preliminary test of two techniques. Marketing Bulletin, 5, 64–70.

Byrnes J. C. (1964). Consumer intentions to buy. Journal of Advertising Research, 4, 3, 49–51.

Daneberg N. , & Sharp B. (1996). Measuring loyalty in subscription markets using probabilistic estimates of switching behaviour. ANZMEC, Auckland, NZ.

Day D. , et al. (1991). Predicting purchase behaviour. Marketing Bulletin, 2, 18–30.

Green P.E. , & Krieger A.M. (1991). Segmenting markets with conjoint analysis. Journal of Marketing, 55, October, 20–31.

Holmes C. (1981). AID comes to the aid of marketing management. European Journal of Marketing, 14, 409–13.

Kass G. (1980). An exploratory technique for investigating large quantities of categorical data. Applied Statistics, 29, 127–9.

Maclachlin D.L. , & Johannson J.K. (1981). Market segmentation with multivariate AID. Journal of Marketing, 45, 74–84.

Magidson J. (1982). Some common pitfalls in causal analysis of categorical data. Journal of Marketing Research, 19, 461–71.

Magidson J. (1990). CHAID, LOGIT and log linear modelling. In: Marketing Information Systems. NJ: Datapro, pp. 101–15.

Magidson J. (1993). SPSS for Windows CHAID (6th edn.). USA: Statistical Innovations.

Perreault W.D. , & Barksdale F.L.C. (1980). A model-free approach for analysis of complex contingency data in survey research. Journal of Marketing Research, 17, 503–15.

Theil H. , & Kosobud R. (1968). How informative are consumer buying intentions surveys? Review of Economics and Statistics, 41, 1, 1–11.

Worcester R.M. , & Burns T.R. (1975). A statistical examination of the relative precision of verbal scales. Journal of the Market Research Society, 17, 3, 181–97.

Wright M. (1994). Segmentation and targeting: some criticisms. N.Z. Marketing Educators Conftrence, Hamilton.