Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

How do Consumers Feel Advertising Works?

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

Journal Homepage Submission guidelines

Restricted access

Research article

First published online January, 1997

How do Consumers Feel Advertising Works?

and

Volume 39, Issue 1

https://doi.org/10.1177/147078539703900107

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Restricted access

The Use of Two-Stage Survey Design in Collecting Data from those who have Attended Periodic or Special Events

Restricted access

Exploring values in evaluation: A guide to reading

Restricted access

Book Review: The Systematic Screening and Assessment Method: Finding Innovations Worth Evaluating (New Directions for Evaluation No. 125)

Restricted access

Buying International Research