Abstract

Get full access to this article
View all access options for this article.
References
1.
Barwise Patrick
, &
Ehrenberg Andrew.
Television and its Audience London and Newbery Park : Sage Publications (1988 )
2.
Bass F. M.
, &
Wind Y.
(eds.) ‘Empirical Generalisations in Marketing’ (Some 30 papers) Marketing Science , (special issue) 14 , 3 (1995 )
3.
Easley R. W.
, &
Madden C. S.
(eds.) ‘Empirical Generalisations’ (Special issue) Journal of Business Research (1996 )
4.
Ehrenberg A. S. C.
‘Advertising or Viewers Paying?’ Admap Monographs. London : Admap Publications (now Henley: NTC) (1986 )
5.
Ehrenberg A. S. C.
, &
Twyman W. A.
‘On Measuring Television Audience’ Journal of the Royal Statistical Society 130 , (1967 ) pp 1 –59
6.
Kirkham M.
‘Measuring the Fragmenting Television Audience’ Journal of the Market Research Society 38 , (1996 ) pp 219 –226
7.
Monroe K.
‘On Replications in Consumer Research’ (Editorials) Journal of Consumer Research.
