Divided by a Common Language

Alcock G. (1987). Positioning brands profitably. London: Brand Positioning Services Ltd.

Baker M. I. (Ed.) (1984). Dictionary of marketing and advertising. Macmillan Publishing Ltd.

Bennett Peter D. (Ed.) (1995). Dictionary of marketing terms. American Marketing Association, Illinois, USA: NTC Business Books.

Crosier Keith (1975). What exactly is marketing? Quarterly Review of Marketing, Winter.

Francis J. , & Davidson N. (1995). From consumer marketing to modal marketing. Proceedings of the ESOMAR/JMA/ARF Conference, New York.

Goodyear M. (1991). Paper given at One-Day Course run by John R. Goodyear: The role of research in the 1990s. February.

Goodyear M. (1992). Devolution and the brand. Admap, October.

Goodyear M. (1994). The super consumer and post-modem marketing. Proceedings of the Australian Market Research Society Annual Conference.

Kapferer J. N. (1992). Strategic brand management. Kogan Page.

Kelly K. (1994). Out of control: the new biology of machines. Addison Wesley Inc.

King S. (1991). Tomorrow's research. Admap, September. (Back)

Lannon J. (1993). Branding essentials and the new environment. Admap, June.

Lewin R. (1993). Complexity: life at the edge of chaos. J. M. Dent Ltd.

Levitt T. (1960). Marketing myopia. Harvard Business Review.

McCallum David , & Hasegawa Paul H. (1995). The role of research in Japan's post-bubble era. Proceedings of the ESOMAR/JMA/ARF Conference, New York.

Morello G. (1993). The hidden dimensions of marketing. Journal of the Market Research Society, 35, 4.

Popcorn F. (1992). The Popcorn Report: targeting your life. Arrow Books.

Ries A. , & Trout J. (1986). Positioning: the battle for your mind. New York: McGraw-Hill.

Sengupta Subroto (1994). Brand positioning: strategies for competitive advantage. New Delhi: Tata McGraw-Hill.

Toop A. , & Petersen C. (1994). Sales promotion in postmodern marketing. Gower Publishing Ltd.