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Competitor Mystery Shopping: Methodological Considerations and Implications for the MRS Code of Conduct

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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First published online July, 1995

Competitor Mystery Shopping: Methodological Considerations and Implications for the MRS Code of Conduct

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Volume 37, Issue 4

https://doi.org/10.1177/147078539503700406

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