Expanding the Market for Marketing Research: Changing Beliefs,Attitudes and Corporate Culture

Ajzen I. , & Fishbein M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, N.J: Prentice-Hall.

Bagozzi R. P. (1981). Attitudes, intentions and behaviour: a test of some key hypotheses. Journal of Personality and Social Psychology, 41, 607–27.

Bagozzi R. P. (1988). The rebirth of attitude research in marketing. Journal of the Market Research Society, 30, 163–95.

Budd R. (1986). Predicting cigarette use: the need to incorporate measures of salience in the theory of reasoned action. Journal of Applied Social Psychology, 16, 663–85.

Burnkrant R.E. , & Page T.J. (1988). The structure and antecedents of the normative and attitudinal components of Fishbeins theory of reasoned action. Journal of Experimental and Social Psychology, 24, 66–87.

Cherian J. , & Deshpande R. (1985). The impact of organizational culture on the adoption of industrial innovation. Proceedings of the American Marketing Association Educators Conference, Chicago, pp. 30–4.

Cohen J. (1960). A coefficient of agreement for nominal scales. Educational and Psychological Measurement, 20, 37–46.

Cowell D. (1984). The marketing of services. London: Heinemann.

Cvetkovich G. , & Baumgardner S.R. (1973). Attitude polarization: The relative influence of discussion group structure and reference group norms. Journal of Personality and Social Psychology, 2, 159–65.

Day G. (1991). Learning about markets. Marketing Science Institute Reports June, pp. 91–117 (June). Cambridge: Marketing Science Institute.

Deshpande R. (1982). The organizational context of marketing research use. Journal of Marketing, 46, 91–101.

Deshpande R. , & Jeffries S. (1981). Attributes affecting the use of market research in decision-making: an empirical investigation. Proceedings of the American Marketing Association Educators Conference, Chicago, pp. 1–4.

Deshpande R. , & Webster F.E. (1981). Organizational culture and marketing: defining the research agenda. Journal of Marketing, 53, 3–15.

Deshpande R. , & Zaltman G. (1982). Factors affecting use of market research information: a path analysis. Journal of Marketing Research, 19, 14–31.

Deshpande R. , & Zaltman G. (1984). A comparison of factors affecting researcher and manager perceptions of market research use. Journal of Marketing Research, 21, 32–8.

Deshpande R. , & Zaltman G. (1987). A comparison of factors affecting use of marketing information in consumer and industrial firms. Journal of Marketing Research, 24, 114–18.

Deshpande R. , Farley J.U. , & Webster P.R. Jr. (1993). Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis. Journal of Marketing, 57, 23–7.

Dunn M.G. , Norbun D. , & Birley S. (1985). Corporate culture: A positive correlate with marketing effectiveness. International Journal of Advertising, 4, 65–73.

Eiser J. R. (1986). Social psychology: attitudes, cognition and social behaviour. Cambridge: Cambridge University Press.

Eiser J.R. , & Van Der Pligt J. (1979). Beliefs and values in the nuclear debate. Journal of Applied Social Psychology, 9, 524–36.

Farley J.U. , Lehmann D.R. , & Ryan M.J. (1981). Generalizing from imperfect replication. Journal of Business, 54, 597–610.

Fishbein M. , & Ajzen I. (1975). Belief, attitude, intention and behavior: an introduction to theory and research. Reading, Mass: Addison-Wesley.

Fiske S. , & Taylor S. (1984). Social cognition. Reading, Mass: Addison-Wesley.

Glazer R. (1991). Marketing in an information-intensive environment: strategic implications of knowledge as an asset. Journal of Marketing, 55, 1–19.

Hooley G. , & West C. (1984). The untapped market for market research. Journal of the Market Research Society, 26, 335–53.

Kohli A.K. , & Jaworski B.J. (1990). Market orientation: the construct, research propositions, and managerial implications. Journal of Marketing, 54, April, 1–18.

Kristiansen G. M. (1987). Salient beliefs regarding smoking: consistency across samples and smoking status. Journal of the Institute of Health Education, 25, 73–6.

McGraw-Hill Research (1984). Survey of industrial marketing costs. New York: McGraw-Hill.

McNemar Q. (1969). Psychological statistics, Fourth Edition. New York: John Wiley.

Miller G. (1956). The magical number seven, plus or minus two: some limits on our capacity for processing information. Psychological Review, 63, 81–97.

Moorman C. , Deshpande R. , & Zaltman G. (1993). Factors affecting trust in market research relationships. Journal of Marketing, 57, 81–107.

Oliver R. , & Bearden W. (1985). Crossover effects in the Theory of Reasoned Action: a moderating influence attempt. Journal of Consumer Research, 12, 324–40.

Phillips L. (1981). Assessing measurement error in key informant reports: a methodological note on organizational analysis in marketing. Journal of Marketing Research, 18, 395–415.

Piercy N. , & Pattie K. J. (1988). Matching marketing strategies to corporate culture: the parcel and the wall. Journal of General Management, 13, 33–44.

Ryan M. , & Bonfield E. (1975). The Fishbein extended model and consumer behavior. Journal of Consumer Research, 2, 118–36.

Ryan M. J. (1982). Behavioural intention formation: the interdependency of attitudinal and social influence variables. Journal of Consumer Research, 9, 263–78.

Schlegelmilch B. , Boyle K. , & Therivel S. (1986). Marketing research in medium-sized UK and US firms. Industrial Marketing Management, 15, 177–82.

Sheppard B. , Hartwick J. , & Warshaw P. (1988). The Theory of Reasoned Action: a meta-analysis of past research with recommendations for modifications and future research. Journal of Consumer Research, 15, 325–43.

Shimp T.A. , & Kavas A. (1984). The Theory of Reasoned Action applied to coupon usage. Journal of Consumer Research, 11, 795–809.

Sinkula J. M. (1990). Perceived characteristics, organizational factors and the utilization of external market research suppliers. Journal of Business Research, 21, 1–17.

Sinkula R.J. , & Hampton R.D. (1988). Centralization and information acquisition by inhouse market research departments. Journal of Business Research, 16, 337–49.

Smetana J.G. , & Adler N.E. (1980). Fishbeins value x expectancy model: an examination of some assumptions. Personality and Social Psychology, 6, 89–9.

Van Der Pligt J. , & Eiser J.R. (1984). Dimensional salience, judgement and attitudes. In Eiser J.R. (Ed), Attitudinal judgement. New York: Springer-Verlag.

Van Der Pligt J. , Van Der Linden J. , & Ester P. (1982). Attitudes to nuclear energy: beliefs, values and false consensus. Journal of Environmental Psychology, 2, 221–31.

Van Der Pligt J. , Eiser J.R. , & Spears R. (1986). Construction of a nuclear power station in ones locality: attitudes and salience. Basic and Applied Social Psychology, 7, 1–15, 152–67.

Weitz B.A. , Sujan H. , & Sujan M. (1986). Knowledge, motivation and adaptive behaviour: a framework for improving selling effectiveness. Journal of Marketing, 50, 174–91.

Wills G. (1971). Marketing research in British industry. Proceedings of The Market Research Society Conference, pp. 1–21.

Wilson A. (1972). The marketing of professional services. London: McGraw-Hill Books.

Wilson D. (1975). Attitudes, referents and perceived risk: influences in organizational buyer choice. American Marketing Association Educators Conference Proceedings, 75–9.

Woo T. , & Castore C. (1980). Expectancy-value and selective exposure as determinants of attitudes towards a nuclear power plant. Journal of Applied Social Psychology, 10, 224–34.