BadcockC. R. (1980). The psychoanalysis of culture.Oxford: Basil Blackwell.
3.
BadcockC. R. (1988). Essential Freud.Oxford: Basil Blackwell.
4.
DarwinC. E. (1859). The origin of the species.London: John Murray.
5.
DawkinsR. (1976). The selfishgene. Oxford: OUP.
6.
FreudS. (1930). Civilisation and its discontents.London: Hogarth Press.
7.
HeylenJ. P. (1984). Libido als drijfreer van bet konsumenten-gedrag. Niewe Horizonten in Marketing, Proceedings of the Second Flemish Marketing Congress, pp. 13950. Antwerp.
8.
HeylenJ. P. (1990) Modelling implicit dynamics: a more systematic approach to data gathering and interpretation. Proceedings of the ESOMAR Seminar on Qualitative Research, Geneva, pp. 69–87.
9.
HeylenJ. P. (1990a) IMPMAP. Doorbraak in Marketingonderzoek. Marketingjaarboek. pp. 38–43. Brussels: Roularta Books.
10.
HeylenJ. P. (1990b). De Impliciete Persoonlijkheid. Dieren als projecktief instrument. Ondertoeker, Nederlandse Vereniging voor Marktonderzoekers, pp. 279.
11.
HeylenJ. P. (1990c). Light: symptom of a post-industrial society?Proceedings of the Conference on Light Culture, Institute for International Research (IIR), Brussels, pp. 212.
12.
HeylenJ. P. (1991). Nieuwe ontwikkelingen voor een meer marktgerichte kreativieit. Marketingjaarboek.Brussels: Roularta Books, pp. 27–31.
13.
HeylenJ. P. (1993). The psychodynamics of brands. Proceedings of the Congress Merkintroduktie in de Agribusiness.Den Haag, Nederlandse Studie Centrum.
14.
HooperB.J., AnderssonH-E., & SampsonP. (1994). Dynamic segmentation an integrated approach to segmentation. Proceedings of the ESOMAR Seminar on Building Successful Brands: The Need for an Integrated Approach.Prague. pp. 41–63.
15.
LannonJ., & CooperP. (1983). Humanistic advertising. International Journal of Advertising, 2, 3, 195–213.
16.
OsgoodC.E., SucuC.J., & TannenbaumP. (1957). The measurement of meaning.Urbana, Ill: University of Illinois Press.
17.
IlseyC., & PostenR.J. (1994). Using the eyes of the consumer to build successful globalised brand management strategies. Proceedings of the ESOMAR Seminar on Building Successful Brands: The Need for an Integrated Approach.Prague. pp. 79–89.
18.
MunzingerU. (1994). Brand management and brand measurement. Proceedings of the ESOMAR Seminar on Building Successful Brands: The Need for an Integrated Approach.Prague. pp. 149–61.
19.
SampsonK. (1994). Medical students perceptions of conventional medicine and different complementary medicine therapies: an IMPMAP study.University College London, Department of Psychology/Charing Cross and Westminster Medical School, March.
20.
SampsonP. (1991). People are people the world over: the case for psychological segmentation. Proceedings of the ESOMAR/ARF/JMA Conference, Tokyo.
21.
SampsonP. (1994). Lets take a new look at brand image measurement: the resolution of a complex problem. Proceedings of the ESOMAR Congress, Davos.
22.
SampsonP. (1995). Engineering a motor car that someone really wants to buy. Proceedings of the ESOMAR Seminar on Successful Product Engineering, Berlin.
23.
SnellR. S. (1992). Clinical neuroanatomy, 3rd edition. Boston: Little, Brown and Company.