Pretesting in Questionnaire Design: The Impact of Respondent Characteristics on Error Detection

Adelson B. (1984). ‘When novices surpass experts: The difficulty of a task may increase with expertise.’ Journal of Experimental Psychology: Learning, Memory and Cognition, 10, 3, 483–495.

Armstrong J. S. (1978) Long-Range Forecasting: From Crystal Ball to Computer New York: Wiley.

Backstrom C. H. , & Hursch G. D. (1963) Survey Research Evanston IL: Northwestern University Press.

Belson William A. (1981) The Design and Understanding of Survey Questions Aldershot: Gower.

Bolton R. N. (1991) ‘An exploratory investigation of questionnaire pretesting with verbal protocol analysis.’ Advances in Consumer Research, 18, 558–565.

Boyd H. W. Jr ; Westfall R. , & Stasch S. F. (1989). Marketing Research - Text and Cases 7th ed, Homewood IL: Irwin.

Cannell C. F. , Kalton G. , Oksenber L. ; Bischoping K. , & Fowler F. (1989) New Techniques for Pretesting Survey Questions Ann Arbor MI: National Center for Health Services Research.

Chi M. T. H. ; Feltovich P. J. , & Glaser R. (1981) ‘Categorization and representation of physics problems by experts and novices.’ Cognitive Science, 5, 2, 121–152.

Chi M. T. H. ; Glaser R. , & Farr M. J. , (Eds) (1988) The Nature of Expertise Hillsdale NJ: Lawrence Erlbaum Associates.

Churchill G. A. Jr (1991). Marketing Research: Methodological Foundations 5th ed, Hinsdale IL: Dryden Press.

Dale M (1985) ‘Survey pretesting can save time, money in long run.’ Marketing News, March 29th, 6.

Dickenson J. R. , (1990). The Bibliography of Marketing Research Methods 3rd ed, Toronto: Lexington Books.

Forsyth B. H. , & Lessler J. T. (1991) ‘Cognitive laboratory methods: a taxonomy.’ Biemer (Eds) Measurement Errors in Surveys New York: Wiley, 393–418.

Galtung J. (1967) Theory and Methods of Social Research London: George Allen & Unwin.

Green P. E. , Tull D. S. , & Albaum G. (1988). Research for Marketing Decisions 5th ed, Englewood Cliffs NJ: Prentice-Hall.

Hague P. N. (1987a) ‘Good and bad in questionnaire design.’ Industrial Marketing Digest (UK), 12, 3, 161–170.

Hague P. N. (1987b). The Industrial Market Research Handbook 2nd ed, London: Kogan Page.

Hoinville G. , & Jowell R. (1978) Survey Research Practice London: Heinemann.

Hunt S. D. , Sparkman R. D. Jr , & Wilcox J. B. (1982) ‘The pretest in survey research: Issues and preliminary findings.’ Journal of Marketing Research, 19, May, 269–273.

Johnson E. J. (1988) ‘Expertise and decision-making under uncertainty: performance and process.’ In Chi M T H ; Glaser R , and Farr M J , (Eds). The Nature of Expertise Hillsdale NJ: Lawrence Erlbaum Associates.

Kinnear T. C. , & Taylor J. R. (1987). Marketing Research - An Applied Approach 3rd ed, New York: McGraw Hill.

Keyfitz N (1982) ‘Can knowledge improve forecasts?’ Population and Development Review, 8, December, 729–751.

Lehmann D. R. (1989). Marketing Research and Analysis 3rd ed, Homewood IL: Irwin.

Livingstone J. M. (1977) A Management Guide to Marketing Research London: Macmillan.

Luck D. J. , & Rubin R. S. (1987). Marketing Research 7th ed, Englewood Cliffs NJ: Prentice-Hail.

Meyer M. A. , & Booker J. M. (1991) Eliciting and Analyzing Expert Judgment: A Practical Guide Sydney: Harcourt Brace Jovanovich.

Oppenheim A. N. (1966) Questionnaire Design and Attitude Measurement London: Heinemann.

Payne S. L. (1951) The Art Of Asking Questions Princeton NJ: Princeton University Press.

Peterson R. A. (1988). Marketing Research 2nd ed, Piano TX: Business Publications Inc.

Reynolds N. , Diamantopoulos A. , & Schlegelmilch B. B. (1993) ‘Pretesting in questionnaire design: A review of the literature and suggestions for further research’ Journal of the Market Research Society, 35, April, 171–182.

Royston P. N. (1989) ‘Using intensive interviews to evaluate questions.’ In Fowler F J (Ed) Health Survey Research Methods Washington DC: National Center for Health Services Research, 3–8.

Sletto R. F. (1940). ‘Pretesting in questionnaires.’ American Sociological Review 5, April.

Stael von Holstein C. A. S. (1972) ‘Probabilistic forecasting: An experiment related to the stock market.’ Organizational Behavior and Human Processes 8, 1, 139–158.

Sykes W. , & Morton-Williams J. (1987) ‘Evaluating survey questions.’ Journal of Official Statistics 3, 2, 191–207.

Tull D. S. , & Hawkins D. I. (1990). Marketing Research - Measurement and Method 5th ed, New York: Macmillan.

Worcester R. , & Downham J. (1986). Consumer Market Research Handbook 3rd ed, London: McGraw Hill.

Winkler R. L. (1987) ‘Judgemental and Bayesian forecasting.’ In Makridakis S , & Wheelwright SC The Handbook of Forecasting: A Manager's Guide 2nd ed, New York: John Wiley.

Yates J. F. , McDaniel J. F. , & Brown E. S. (1991). Probabilistic forecasts of stock prices and earnings: the hazards of nascent expertise. Organizational Behavior and Human Decision Processes 49, 1, 60–79.