Good Information - Generals Can't Do without it. Why Do CEOs Think They Can?

COWAN D. ‘Understanding in market research’. Marketing Intelligence & Planning 11, 11 (1993): 13.

COWAN D. ‘Dinosaurs?’ Fortune Magazine 3 May (1993): 36.

HAMME M , & CHAMPY J (1992). ‘Reengineering the Corporation - A Manifesto for a Business Revolution’. London: Nicholas Brealey Publishing, 60–62.

HUNNINGHER E (Ed) (1986). ‘The Manager's Handbook: The practical guide to successful management’. Guild Publishing London for Arthur Young, 46.

KOTLER P (1992). ‘Marketing Management: Analysis, Planning and Control’. Prentice-Hall, Seventh Edition, 113–114.

LORENZ C. ‘Struggling with the curse of success’. Financial Times, 22 October (1993).

PETERS T J , & WATERMAN W R H Jr (1982). ‘In Search of Excellence (Lessons from America's Best-Run Companies)’. Harper and Row, 156.

SCHLESINGER L A , & HESKETT J L. ‘The service-driven service company’. Harvard Business Review September-October. (1991).

SHAPIRO B P. ‘What the hell is marketing oriented?’ Harvard Business Review November-December (1988).

TICHY N M , & SHERMAN S (1993). ‘Control YourDestiny or Someone Else Will’. Currency Doubleday, 12–13.

WALTON S (1992). ‘Sam Walton - Made in America, My Story’. Bantam Books, 242.