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Market Structure,Brand Effectiveness and the Profitable Approach to New Products and Line Extensions

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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First published online January, 1994

Market Structure,Brand Effectiveness and the Profitable Approach to New Products and Line Extensions

Volume 36, Issue 1

https://doi.org/10.1177/147078539403600101

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