The Hidden Dimensions of Marketing

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SMITH A (1776). An Inquiry into the Nature and Causes of the Wealth of Nations. The first edition of the original two volume work, printed in London for W Stratan and T Cadell in the Strand, was published 9 March 1776. The standard reference is the edition of Oxford University Press, 1976. Adam Smith speaks of ‘the real and nominal price of commodities’ in Vol.1, ch.V, after having discussed the origin and use of money. The sentence right after my quotation makes the point even clearer: ‘What everything is really worth to the man who has acquired it, and who wants to dispose of it or exchange it for something else, is the toil and trouble which it can save to himself, and which it can impose upon other people’.

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