This article describes the history of the journal published by the UK Market research Society (MRS). The reasons for introducing a journal are discussed, and the competitive context, at that time and onwards. Changes in the format, title and content of the journal over time are described, and its evolution from an in-house production to its current status within the journal portfolio of a leading international academic publishing house. The changing nature of the two main communities with the most interest in the journal, academics and practitioners, are described and the impact on the journal are discussed. Finally, the article summarises some of the many key contributions that the journal has made to the body of knowledge and evidence in the fields of market and social research.
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