Special Issue of International Journal of Market Research: ‘Market Research & Insight: Past,Present and Future’

Baker J. J. Storbacka K. Brodie R. J. (2019), Markets changing, changing markets: Institutional work as market shaping. Marketing Theory, 19(3), pp. 301-328.

Nenonen S. Kjellberg H. Pels J. Cheung L. Lindeman S. Mele C. . . . Storbacka K. (2014). A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics. Marketing Theory, 14(3), pp. 269-289.

Nunan D. Yallop A.C. (2019). Making the case for context: Creating value from market research history. International Journal of Market Research, 61(6), pp. 585-587.

Rosa J. A. Spanjol J. (2005). Micro-level product-market dynamics: Shared knowledge and its relationship to market development. Journal of the Academy of Marketing Science, 33(2), pp. 197-216.

Schwarzkopf S. (2016). In search of the consumer: The History of Market Research from 1890 to 1960. In Jones B. Tadajewski M. (Eds.), The Routledge Companion to Marketing History, Abingdon: Routledge, pp. 61-83.

Storbacka K. Nenonen S. (2015). Learning with the market: Facilitating market innovation. Industrial Marketing Management, 44(2015), 73-82.

Tadajewski M. Jones B. (2014). Historical research in marketing theory and practice: a review essay. Journal of Marketing Management, 30(11/12), pp. 1239-1291.