Viewpoint: Survey Research - Two Types of Knowledge

Abstract

In this issue's Viewpoint, Patten Smith argues that there is a major divide in the kinds of knowledge held by survey experts in research agencies and in academia, and that this works to the detriment of survey research. He suggests that those who work in agencies and claim survey expertise are strong on practice and weak in theory, while academic survey experts show the opposite qualities. He puts forward ways in which the two groups could learn from each other but does not believe the market is providing any motivation for change.