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Book Review: David Birks and Tim Macer - Marketing Research: Critical Perspectives on Business and Management

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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Research article

First published online 2009

Book Review: David Birks and Tim Macer - Marketing Research: Critical Perspectives on Business and Management

Volume 51, Issue 6

https://doi.org/10.1177/147078530905100603

Abstract

Alan Wilson reviews “Marketing Research: Critical Perspectives on Business and Management” by David Birks and Tim Macer

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