Anthony Tasgal argues that the industry needs to take more notice of the changes taking place in the wider world, and restructure accordingly. Unless this is addressed, the industry will fail to attract those most likely to provide the visionary perspective necessary for the continued health and relevance of market research in the future
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References
1.
KuhnT. (1962) The Structure of Scientific Revolutions.Chicago: University of Chicago Press.
Anthony Tasgal is Principal and Head Insighter at POV, a strategic brand/communications and training consultancy specialising in creating Insightment’ and storytelling.
