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Abstract

This paper summarises presentations given at the WARC Online Research Conference, 4–5 March 2009.

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References

Amazon.com (2009) Retrieved from www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=14279641. Accessed March 2009.

Shirky

(2008) Here Comes Everybody: The Power of Organizing Without Organizations. New York: Penguin Press.

Surowiecki

(2004) The Wisdom of the Crowds. Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Businesses, Economies, Societies and Nations. New York: Little, Brown Book Group.

Tomlinson

(2007) The Culture of Speed: The Coming of Immediacy. Los Angeles: Sage.

Conference Notes - The Social Context of Online Market Research: An Introduction to the Sociability of Social Media

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