For decades the research industry has spoken about the issue of response rates. Although it is not the most exciting of subjects, it is very important. Now with the advent of internet technologies we are in a world where the rules have changed. This article outlines our arguments for why the adoption of more engaging research tools will help the research industry address these new challenges.
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References
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BrynjolfssonE. (2008) Managing information overload. Interview, based on Gartner podcast, E. Brynjolfsson (Massachusetts Institute of Technology) and E. Paulak (Gartner moderator), 14 August.
