Abstract

Get full access to this article
View all access options for this article.
References
1.Institute of Practitioners in Advertising (1981 –2007) Advertising Works, Volumes 1–15. Henley-on-Thames : NTC Publications/WARC.
2.
Rust R.T.
, &
Oliver R.W.
(1994 ) The death of advertising. Journal of Advertising , 23 , 4 , pp. 71 –77 .
