Forum - Culture,Communications and Business: The Power of Advanced Semiotics

Barthes R. (1987) Mythologies. New York: Hill & Wang.

Evans M. (1999) Semiotics, communication and culture. Proceedings of the Australian Market Research Society Conference, Adelaide, 19th October.

Umiker-Sebeok J. (ed.) (1987) Marketing and Semiotics. Amsterdam: Mouton de Gruyter.

Alexander M. , Burt M. , & Collinson A. (1995) Big talk, small talk: BT's strategic use of semiotics in planning its current advertising. Journal of the Market Research Society, 37, 2, pp. 91–102.

Anderson M. , & Evans M. (2006) Foresight semiotics: emerging patterns in US Hispanic acculturation. Proceedings of the ESOMAR Annual Congress, London, 18–20 September.

Harvey M. , & Evans M. (2001) Decoding competitive propositions: a semiotic alternative to traditional advertising research. International Journal of Market Research, 43, 2, pp. 171–187.

Rowland G. (2003) The slag of all semioticians. Proceedings of the Market Research Society Annual Conference, pp. 9–23.

Valentine V. , & Evans M. (1993) The dark side of the onion. Journal of the Market Research Society, 35, 2, pp. 125–144.

Valentine V. , & Gordon W. (2000) The 21st century consumer: a new model of thinking. International Journal of Market Research, 42, 2, pp. 185–206. Williams, R. (1977) Marxism and Literature. Oxford: Oxford University Press.