AlbrechtsenJ. (2007). Feminism begs to differ, but unisex brain is a fantasy.The Australian, 27 September, p. 14.
2.
BansalH.S., & VoyerP.A. (2000). Word-of-mouth processes within a services purchase decision context.Journal of Service Research, 3, 2, pp. 166–177.
3.
BoddyC.R. (2005a). Projective techniques in market research: valueless subjectivity or insightful reality? A look at the evidence for the usefulness, reliability and validity of projective techniques in market research.International Journal of Market Research, 47, 3, pp. 239–254.
4.
BoddyC. R. (2005b). Groups in focus: the distinctive difference between focus group discussions and focus group interviews.Australasian Journal of Market and Social Research, 13, 2, pp. 29–38.
5.
BrizendineL. (2006). The Female Brain.New York: Morgan Road Books.
6.
ButtleF. (1998). Word of mouth: understanding and managing referral marketing.Journal of Strategic Marketing, 6, 3, pp. 241–254.
7.
ChrzanowskaJ. (2001). Men are focus groups, women are group discussions. AQR Discussion Paper, online at http://www.aqr.org.uk/inbrief (accessed 26 September 2007).
8.
ColemanJ.S., KatzE., & MenzelH. (1966). Medical Innovation: A Diffusion Study.Indianapolis: Bobbs-Merrill.
9.
CroftR. (2006). Folklore, families and fear: understanding consumption decisions through the oral tradition.Journal of Marketing Management, 22, 9/10, pp. 1053–1076.
10.
CroftR., & PentucciC. (2006). Dangling conversation: exploring the word-of-mouth behaviours of men and women. Proceedings of the Academy of Marketing Conference, Middlesex University.
11.
DichterE. (1966). How word-of-mouth marketing works.Harvard Business Review, 44, 6, pp. 147–165.
12.
GardnerM. (1960). The Annotated Alice.New York: Clarkson Potter.
13.
GatignonH., & RobertsonT.S. (1987). An exchange theory model of interpersonal communication.Advances in Consumer Research, 13, 1, pp. 534–538.
14.
GrayJ. (1993). Men are From Mars, Women are From Venus.New York: HarperCollins.
15.
HusseyJ., & HusseyR. (1997). Business Research: a Practical Guide for Undergraduate and Postgraduate Students.Basingstoke: Palgrave Macmillan.
16.
RoseliusT. (1971). Consumer rankings of risk reduction methods.Journal of Marketing, 35, 1, pp. 56–61.
17.
SarantakosS. (1997). Social Research, 2nd edn.Basingstoke: Palgrave.