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Viewpoint - Response to the Trouble with Marketing Research is Marketing Researchers' by Nigel F. Piercy

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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First published online September, 2006

Viewpoint - Response to the Trouble with Marketing Research is Marketing Researchers' by Nigel F. Piercy

Volume 48, Issue 5

https://doi.org/10.1177/147078530604800503

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