AakerD.A. (1991) Managing Brand Equity: Capitalizing on the Value of a Brand Name.New York: The Free Press.
2.
BeardenW.O., & WoodsideA.G. (1976) Interactions of consumption situations and brand attitudes. Journal of Applied Psychology, 61, 6, pp. 764–769.
3.
BeardenW.O., & WoodsideA.G. (1978) Consumption occasion influence on consumer brand choice. Decision Sciences, 9, pp. 273–284.
4.
BelkR.W. (1974a) An exploratory assessment of situational effects in buyer behavior. Journal of Marketing Research, XI, May, pp. 155–163.
5.
BelkR.W. (1974b) Application and analysis of the behavioral differential inventory for assessing situational effects in buyer behavior. Advances in Consumer Research, 1, pp. 370–380.
6.
BelkR.W. (1975) The objective situation as a determinant of consumer behavior. Advances in Consumer Research, 2, pp. 427–438.
7.
BlochP.H. (1995) Seeking the ideal form: product design and consumer response. Journal of Marketing, 59, July, pp. 16–29.
8.
BucklinR.E., & LattinJ.M. (1991) A two-state model of purchase incidence and brand choice. Marketing Science, 10, 1, pp. 24–39.
9.
FennellG. (1978) Consumers' perceptions of the product-use situation. A conceptual framework for identifying consumer wants and formulating positioning options. Journal of Marketing, 42, April, pp. 38–47.
10.
GuadagniP.M., & LittleJ.D.C. (1983) A logit model of brand choice calibrated on scanner data. Marketing Science, 2, 3, pp. 203–238.
KrishnamurthiL., & RajS.P. (1991) An empirical analysis of the relationship between brand loyalty and consumer price elasticity. Marketing Science, 10, 2, pp. 172–183.
13.
MartínezE. (1996) Factores determinantes del comportamiento familiar ante el proceso de decisión de compra. Un contraste empírico. Doctoral thesis, Universidad de Zaragoza.
14.
MillerK.E. (1975) A situational multi-attribute attitude model. Advances in Consumer Research, 2, pp. 455–464.
15.
MillerK.E., & GinterJ.L. (1979) An investigation of situational variation in brand choice behavior and attitude. Journal of Marketing Research, XVI, February, pp. 111–123.
16.
MooreW.L., & PessemierE.A. (1993) Product Planning and Management.Singapore: McGraw-Hill.
17.
SandellR.G. (1968) Effects of attitudinal and situational factors on reported choice behavior. Journal of Marketing Research, V, November, pp. 405–408.
18.
ShockerA.D., & SrinivasanV. (1979) Multiattribute approaches for product concept evaluation and generation: a critical review. Journal of Marketing Research, 16, May, pp. 159–180.
19.
SrinivasanV., LovejoyW.S., & BeachD. (1997) Integrated product design for marketability and manufacturing. Journal of Marketing Research, 34, February, pp. 154–163.
20.
SrivastavaR.K., AlpertM.I., & ShockerA.D. (1984) A customer oriented approach for determining market structures. Journal of Marketing, 48, Spring, pp. 32–45.
21.
SrivastavaR.K., LeoneR.P., & ShockerA.D. (1981) Market structure analysis: hierarchical clustering of products based on substitution-in-use. Journal of Marketing, 45, Summer, pp. 38–48.
22.
SrivastavaR.K., ShockerA.D., & DayG.S. (1978) An exploratory study of the influences of usage situation on perceptions of product-markets. Advances in Consumer Research, 5, pp. 32–38.
23.
StantonJ.L., & BonnerP.G. (1980) An investigation of the differential impact of purchase situation on levels of consumer choice behavior. Advances in Consumer Research, 7, pp. 639–643.
24.
VoelcknerF., & ReinstromC. (2004) Empirical evaluation of the monetary value of product attributes by using the hedonic price function, in MunueraJ.L. (ed.), Proceedings of the 33rd EMAC Conference.Murcia: Universidad de Murcia.
25.
WansinkB. (1994) Advertising's impact on category substitution. Journal of Marketing Research, XXXI, November, pp. 505–515.
26.
WansinkB., & RayM.L. (1996) Advertising strategies to increase usage frequency. Journal of Marketing, 60, January, pp. 31–46.