International business-to-business (B2B) research is growing. Discusses: increasing opportunities for market research in international or global business, methods and implications, cultural and country differences, all with illustrations.
Get full access to this article
View all access options for this article.
References
1.
BanksR.. (1997). Is Asia different? Defining a strategy to serve multinational clients in the region.Marketing and Research Today, 25, 1, pp. 4–11.
2.
CallerL.. (1998) Approaching multinational research. In: ESOMAR Handbook of Market and Opinion Research, 4th edition (McDonaldC., & VangelderP., eds). Amsterdam: ESOMAR, pp. 1065–1084.
3.
ConnellS.. (2000) The balance between qual. and quant. and respondent anonymity: familiar issues updated as an industry is re-invented.Admap, March, pp. 44–46.
4.
CrosbyL.. (1992) Towards a common verbal scale of perceived quality.Proceedings of the ESOMAR Congress, Madrid, pp. 259–277.
5.
KellyJ.. (1998) International market research co-ordination. In: ESOMAR Handbook of Market and Opinion Research, 4th edition (McDonaldC., & VangelderP., eds). Amsterdam: ESOMAR, pp. 1033–1064.
6.
SturtelA.. (2000) Management of competitive information within a global company.Excellence in International Research 2000.Amsterdam: ESOMAR, pp. 289–297.
