Measuring the Audience to Poster Advertising

Abstract

View all access options for this article.

Bloom

(2000) Metering the Outdoor Audience. Sorrento: EMRO annual conference.

Copland

(1963) A Review of Poster Research. Coventry: Business Publications.

Copland

(1955) The Size and Nature of the Poster Audience, Study II. Coventry: Mills & Rockley.

Cornish

, & Windle

(1988) Characteristics of the poster audience in Great Britain. ESOMAR seminar ‘Media and Media Research: How Far Can We Go?’ Madrid: ESOMAR.

Henry

, & Robson

J.W.

(1949) The Size and Nature of the Poster Audience, Study I. Coventry: Mills & Rockley.