Abstract

Get full access to this article
View all access options for this article.
References
1.
Hegelson J. G.
(1994 ) Receiving and responding to a mail survey: a phenomenological examination . Journal of the Market Research Society , 36 , 4 , 339 –47 .
2.
Jobber D.
, &
OReilly D.
(1996 ) Industrial mail surveys: techniques for inducing response . Marketing Intelligence & Planning , 14 , 1 , 29 –34 .
3.
McCormack B.
, &
Hill E.
(1997 ). Conducting A Survey . The SPSS Workbook. London : International Thomson Business Press .
