Understanding Core Brand Equity: Guidelines for In-depth Elicitation of Brand Associations

Aaker D. A. (1991) Managing Brand Equity. New York: The Free Press.

Aaker D. A. (1996) Building Strong Brands. New York: The Free Press.

Aaker J. (1997) Dimensions of brand personality. Journal of Marketing Research, 34, pp. 347–356.

Anderson J. R. (1983) The Architecture of Cognition. Cambridge: Harvard University Press.

Bandler R. , & Grinder J. (1979) Frogs into Princes. New York: Real People Press.

Barsalou L. W. (1983) Ad hoc categories. Memory and Cognition, 11, pp. 211–227.

Barsalou L. W. (1985) Ideals, central tendency, and frequency of instantiation as determinants of graded structure. Journal of Experimental Psychology: Learning, Memory, and Cognition, 11, pp. 629–654.

Burke M.C. , & Edell J.A. (1987) The impact of feelings on adbased affect and cognitions. Journal of Marketing Research, 26, pp. 69–83.

De Chernatony L. , & McDonald M. (1998) Creating Powerful Brands in Consumer, Service and Industrial Markets. Oxford: Butterworth Heinemann.

de Sousa R. (1987) The Rationality of Emotion. Cambridge: MIT Press.

Durgee J. , & Stuart R. (1987) Advertising symbols and brand names that best represent key product meanings. Journal of Consumer Marketing, 4, pp. 15–24.

Fisher R. J. (1993) Social desirability bias and the validity of indirect questioning. Journal of Consumer Research, 20, pp. 303–315.

Fiske S.T. , & Taylor S.E. (1995) Social Cognition. New York: McGraw-Hill.

Glucksberg S. (1995) Commentary on nonliteral language: processing and use. Metaphor and Symbolic Activity, 10, pp. 47–57.

Gordon W. , & Langmaid R. (1988) Qualitative Market Research: A Practitioners and Buyers Guide. Aldershot: Gower.

Greenbaum T. (1993) The Handbook for Focus Group Research. New York: Lexington Books.

Haire M. (1950) Projective techniques in marketing research. Journal of Marketing, 14, pp. 649–656.

Hall A.L. , & Rist R.C. (1999) Integrating multiple qualitative research methods (or avoiding the precariousness of a one legged stool). Psychology & Marketing, 16, pp. 291–304.

Heath R. (1999) Just popping down to the shops for a packet of image statements: a new theory of how consumers perceive brands. Journal of the Market Research Society, 41, 2, pp. 153–169.

Holbrook M.B. , & Hirschman E.C. (1982) The experiential aspects of consumption: consumer fantasies, feelings, and fun. Journal of Consumer Research, 9, pp. 132–140.

Isen A. (1993) Positive affect and decision making. In: The Handbook of Emotion ( Lewis M. , & Haviland J.M. , eds). New York: The Guilford Press, pp. 261–277.

Jaccard J. , & Sheng D. (1984) A comparison of six methods for assessing the perceived consequences of behavioural intentions. Journal of Experimental Social Psychology, 20, pp. 1–28.

Jourard S. M. (1964) The Transparent Self. New York: D. Van Nostrand.

Kahnemann D. (1994) New challenges to the rationality assumption. Journal of Institutional and Theoretical Economics, 150, pp. 18–36.

Kapferer JN. (1997) Strategic Brand Management. London: Kogan Page.

Keller K. L. (1993) Conceptualising, measuring, and managing customerbased brand equity. Journal of Marketing, 57, pp. 1–22.

Keller K. L. (1998) Strategic Brand Management. Upper Saddle River: Prentice Hall.

Kosslyn S. , Segar M.C. , Pani J. , & Hillger L.A. (1990) When is imagery used? Journal of Mental Imagery, 14, pp. 131–152.

Lakoff G. , & Johnson M. (1980) Metaphors We Live By. Chicago: University of Chicago Press.

Leary M.R. , & Kowalski R.M. (1990) Impression management: a literature review and two component model. Psychological Bulletin, 107, pp. 34–47.

Macrae C. (1996) The Brand Chartering Handbook. Harlow: Addison Wesley.

Malhotra N. K. (1999). Marketing Research: An Applied Orientation, 3rd edn. New Jersey: Prentice Hall.

Mariampolski H. (1999) The power of ethnography. Journal of the Market Research Society, 41, 1, pp. 75–86.

Marks L. E. (1996) On perceptual metaphors. Metaphors and Symbolic Activity, 11, pp. 39–66.

Molenaar N.J. , & Smit J.H. (1996) Asking and answering yes/no questions in survey interviews: a conversational approach. Quality & Quantity, 30, pp. 115–136.

Patterson M. L. (1991). In Fundamentals of Nonverbal Behaviour ( Feldman R.S. , & Rime B. , eds). Cambridge MA: Cambridge University Press.

Pawle J. (1999) Mining the international consumer. Journal of the Market Research Society, 41, pp. 19–32.

Plutchik R. (1993) Emotions and the vicissitudes: emotion and psychopathology. In The Handbook of Emotion ( Lewis M. , & Haviland J.M. , eds). New York: The Guilford Press, pp. 53–66.

Quelch J.A. , Harding D. (1996) Brands versus private labels: fighting to win. Harvard Business Review, JanFeb, pp. 99–109.

Restall A. , & Gordon W. (1993) Brands the missing link; understanding the emotional relationship. Marketing and Research Today, May, pp. 59–67.

Rook D. W. (1988) Researching consumer fantasy. Research in Consumer Behaviour, 3, pp. 247–270.

Sackeim H. A. (1988) Self deception. A synthesis. In Self Deception: An Adaptive Mechanism? ( Lockhard J. S. , & Paulhus D.L. , eds). New Jersey: Prentice-Hall

Schmitt B. (1999) Experiential marketing. Journal of Marketing Management, 15, pp. 53–67.

Schooler J. , & Engstler Schooler T.Y. (1990) Verbal overshadowing of visual memories: some things are better left unsaid. Cognitive Psychology, 22, pp. 36–71.

Sweeney J.C. , Soutar G.N. , Hausknecht D.R. , Dallin R.F. , & Johnson L.W. (1997) Collecting information from groups: a comparison of two methods. Journal of the Market Research Society, 39.

Tulving E. (1972) Episodic and semantic memory. In Organisation and Memory ( Tulving E. , & Donaldson W. , eds). New York: Academic Press.

Tulving E. (1983) Elements of Episodic Memory. Oxford: Clarendon Press.

Zaltman G. (1997) Rethinking market research: putting people back in. Journal of Marketing Research, 34, pp. 424–437.