Abstract
Get full access to this article
View all access options for this article.
References
1.
Alexander M.
, &
Valentine V.
(1989 ) Cultural class: researching the parts that social class cannot reach. MRS Conference, 1989.
2.
Belsey C.
(1980 ) Critical Practice. London : Methuen & Co.
3.
Bond G.
, &
Griggs S.
(1995 ) Viewer as consumer government as advertiser. MRS Conferences, 1995.
4.
Bond G.
, &
Griggs S.
(1996 ) Group discussion attendance and attitudes to advertising . Journal of the Market Research Society , 38 , 3 .
5.BMRB International (1997 ). The Target Group Index (TGI). BMRBI.
6.
Chandler J.
, &
Owen M.
(1989 ) From Genesis to Revelations: the evolution of qualitative philosophy. MRS Conferences, 1989.
7.
Cooper P.
, &
Lannon J.
(1983 ) Humanistic advertising: a holistic cultural perspective . International Journal of Advertising , 2 , 3 .
8.
Gordon W.
(1994 ) Taking brand repertoires seriously . Journal of Brand Management , 2 , 1 , pp. 25 –30 .
9.
Gordon W.
, &
Ryan C.
(1984 ) The ads are better than the programmes. Admap Conference, 1984.
10.
Gordon W.
, &
Ryan C.
(1993 ) How do consumers feel advertising works? MRS Conference, 1993.
11.
Gordon W.
, &
Valentine V.
(1996 ). Buying the brand at Point of Choice. MRS Conference, 1996.
12.
Hill S.
, &
Rifkin G.
(1999 ) Radical Marketing. London : HarperBusiness.
13.
King S.
, &
McDonald C.
(1996 ) Sampling the Universe. Henley : Admap.
14.
Oswald L.
(1996 ) The place and space of consumption in a material world . Design Issues , 12 , 1 , pp. 48 –62 .
15.
Parsons J.
(1999 ) Me nuh ave nuh time for nuh bag a chat. ESOMAR Seminar, The Speed, Validity and Reliability of Qualitative Research , Athens .
16.
Postman N.
(1993 ) Technology The Surrender of Culture to Technology. London : Vintage Books.
17.
Samuels J.
, &
Silman R.
(1996 ) Segmenting by attitudes to TV advertising: towards the development of a major new analysis variable. MRS Conferences, 1996.