The global rhythms of consumption practices

Abstract

Although consumers’ temporal experiences in the performance of single practices of extraordinary nature have been well understood, there is not yet a clear understanding of how temporal experiences unfold from the recurrent performance of complexes of practices. Conversely, we delve into how the recurrent performance of quotidian complexes of practices affects consumers’ temporal experiences. To do so, we adopt a Rhythmanalysis lens to study the recurrent performance of runners and swimmers. We contribute to the literature by proposing that global rhythms are enduring and encompassing temporal experiences unfolding from the recurrent performance of complexes of practices through a process involving the orchestration of complexes of practices, the embodied effects of its routinization, the integration of consumption habits, and social involvement with communities of practitioners.