Cultural production concerns the creation, diffusion, and consumption of cultural
products. In this article, we discuss cultural production as related to the
marketing and consumption of aesthetics. The article addresses the following topics:
the nature of cultural production, including the roles that producers, cultural
intermediaries and consumers play in the process; emerging perspectives and ideas on
cultural production; aesthetics and art in cultural production; new epistemologies
concerning postmodernism and posthumanism as related to cultural production; and the
implications of the cultural production processes for the marketing aspects of
cultural industries. This article sets forth marketing as the context and framework
for the functioning of the cultural production system.
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