Recent articles in Marketing Theory have criticized the cumulativeness
and the diffusion of knowledge emanating from academic journals in marketing.
The normative and the social exchange theories of citation propose that
intellectual influence and knowledge transfer may be traced by examining
relationships between references and citations of journal articles. Analysis of
a sample of articles drawn from eight marketing journals suggests that marketing
knowledge exhibits both cumulativeness and knowledge diffusion. For example,
analysis of the sample of articles indicates that there is significant
reciprocating influence between references and citations within a journal,
across marketing journals, and across disciplinary boundaries. The influences of
article references on citations are analyzed relative to the effect of the
journal of publication on citations. Results indicate that the perceived quality
of the journal rather than the accessibility of the journal is also influential
on citations of articles.
Baldi, S.
(1998)
‘Normative Versus Social Constructivist Processes in the
Allocation of Citations: A Network-Analytic Model’
, American Sociological Review63 (December):
829-846
.
2.
Baumgartner, H.
and
Pieters, R.
(2000) ‘The Influence of Marketing Journals: A
Citation Analysis of the Discipline and Its Sub-Areas’, Center
for Economic Research No. 2000-123.
3.
Baumgartner, H.
and
Pieters, R.
(2003)
‘The Structural Influence of Marketing Journals: A Citation
Analysis of the Discipline and Its Sub-Areas Over Time’
, Journal of Marketing67 (April):
123-139
.
4.
Bettencourt, L.A.
and
Houston, M.B.
(2001a)
‘Reference Diversity in JCR, JM, and JMR: A Reexamination and
Extension of Tellis, Chandy, and Ackerman (1999)’
, Journal of Consumer Research28 (September):
313-323
.
5.
Bettencourt, L.A.
and
Houston, M.B.
(2001b)
‘The Impact of Article Method Type and Subject Area on Article
Citations and Reference Diversity in JM, JMR, and JCR’
, Marketing Letters12(4):
327-340
.
6.
Cabell, D.W.E.
(ed.) (2000) Cabell’s Directory of Publishing
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.
7.
Cote, J.A.
,
Leong, S.M.
and
Cote, J.
(1991)
‘Assessing the Influence of the Journal of Consumer Research: A
Citation Analysis’
, Journal of Consumer Research18 (December):
402-410
.
8.
Cote, J.A.
,
Leong, S.M.
and
Cote, J.
(1992)
‘Assessing the Influence of Marketing Research on the Social
Science Literature’
, Marketing Letters3 (July):
251-258
.
9.
Cronin, B.
(1981)
‘The Need for A Theory of Citing’
, Journal of Documentation37:
16-24
.
10.
Garfield, E.
(1979) Citation Indexing - Its Theory and Application in
Science, Technology, and Humanities.
New York: John Wiley
.
11.
Goldman, A.
(1979)
‘Publication Activity in Marketing as an Indicator of Its
Structure and Disciplinary Boundaries’
, Journal of Marketing Research16 (November):
485-494
.
12.
Hamelman, P.W.
and
Mazze, E.M.
(1973)
‘Cross-Referencing Between AMA Journals and Other Publications’
, Journal of Marketing Research10 (May):
215-218
.
13.
Helm, A.
,
Hunt, D.
and
Houston, M.B.
(2003)
‘Citation Frequency of Research Published in the Top Three
Marketing Journals: Ranking the Impact of Articles, Scholars, and Institutions’
, AMA Summer Educators’ Proceedings.
Chicago, IL: American Marketing Association.
14.
Hoffman, D.L.
and
Holbrook, M.B.
(1993)
‘The Intellectual Structure of Consumer Research: A Bibliometric
Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research’
, Journal of Consumer Research19 (March):
505-517
.
15.
Hubbard, R.
and
Armstrong, J.S.
(1994)
‘Replications and Extensions in Marketing: Rarely Published but
Quite Contrary’
, International Journal of Research in Marketing11:
233-248
.
16.
Hubbard, R.
and
Lindsay, R.M.
(2002)
‘How the Emphasis on “Original” Empirical
Marketing Research Impedes Knowledge Development’
, Marketing Theory2 (December):
381-402
.
17.
Hubbard, R.
and
Vetter, D.E.
(1996)
‘An Empirical Comparison of Published Replication Research in
Accounting, Economics, Finance, Management, and Marketing’
, Journal of Business Research35 (February):
153-164
.
18.
Hult, G.T.M.
,
Neese, W.T.
and
Bashaw, R.E.
(1997)
‘Faculty Perceptions of Marketing Journals’
, Journal of Marketing Education19 (Spring):
37-51
.
19.
Johnson, M.S.
(2003)
‘Designating Opponents in Empirical Research Reports: The
Rhetoric of “Interestingness” in Consumer Research’
, Marketing Theory3 (December):
477-501
.
20.
Kerin, R.A.
(1996)
‘In Pursuit of an Ideal: The Editorial and Literary History of
the Journal of Marketing’
, Journal of Marketing60 (January):
1-13
.
21.
LaPlaca, P.J.
(1997)
‘Contributions to Marketing Theory and Practice from Industrial
Marketing Management’
, Journal of Business Research38 (March):
179-198
.
22.
Leong, S.M.
(1989)
‘A Citation Analysis of the Journal of Consumer Research’
, Journal of Consumer Research15 (March):
492-497
.
23.
Lovaglia, M.J.
(1991)
‘Predicting Citations to Journal Articles: The Ideal Number of References’
, The American Sociologist22 (Spring):
49-64
.
24.
McKenzie, C.J.
,
Wright, S.
,
Ball, D.F.
and
Baron, P.J.
(2002)
‘The Publications of Marketing Faculty - Who Are We Really
Talking To?’
, European Journal of Marketing36(11/12):
1196-1208
.
25.
McIntyre, S.H.
and
Sutherland, M.
(2002)
‘A Critical Analysis into the Accumulation of Marketing Knowledge
at the Level of the Firm’
, Marketing Theory2 (December):
403-418
.
26.
Muehling, D.
,
Cote, J.A.
,
Umesh, U.N.
and
Weeks, W.
(1987)
‘Marketing Researchers as Consumers: An Analysis of the Use of
the Journal of Marketing’
, Journal of Marketing Education9 (Fall):
39-44
.
27.
Neuliep, J.W.
and
Crandall, R.
(1993)
‘Everyone Was Wrong: There Are Lots of Replications Out There’
, Journal of Social Behavior and Personality8:
1-8
.
28.
Peritz, B.C.
(1995)
‘On the Association Between Journal Circulation and Impact Factor’
, Journal of Information Science21(1):
63-67
.
29.
Phillips, D.M.
,
Baumgartner, H.
and
Pieters, R.
(1999) ‘Influence in the Evolving Citation
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E.J. Arnould
and
L.M. Scott
(eds) Advances in Consumer Research 26, pp.
203-210.
Provo, UT: Association for Consumer Research
.
30.
Polonsky, M.J.
,
Jones, G.
and
Kearsley, M.J.
(1999)
‘Accessibility: An Alternative Method of Ranking Marketing Journals?’
, Journal of Marketing Education21 (December):
181-193
.
31.
Rossiter, J.R.
(2001)
‘What is Marketing Knowledge? Stage I: Forms of Marketing Knowledge’
, Marketing Theory1 (September):
9-26
.
32.
Sprott, D.E.
and
Miyazaki, A.D.
(2002)
‘Two Decades of Contributions to Marketing and Public Policy: An
Analysis of Research Published in Journal of Public Policy & Marketing’
, Journal of Public Policy & Marketing21 (Spring):
105-125
.
33.
Stewart, J.A.
(1990) Drifting Continents & Colliding
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Bloomington, IN: Indiana University Press
.
34.
Swan, J.E.
,
Powers, T.L.
and
Sobczak, P.M.
(1991)
‘Utilization of Sales Management Knowledge and Identification of
Contributors: An Analysis of JPSSM 1980-1990’
, Journal of Personal Selling and Sales Management11 (Winter):
5-13
.
35.
Tellis, G.J.
,
Chandy, R.K.
and
Ackerman, D.S.
(1999)
‘In Search of Diversity: The Record of Major Marketing Journals’
, Journal of Marketing Research36 (February):
120-131
.
Wierenga, B.
(2002)
‘On Academic Marketing Knowledge and Marketing Knowledge that
Marketing Managers Use for Decision-making’
, Marketing Theory2 (December):
355-362
.
38.
Wilkie, W.L.
and
Moore, E.S.
(2003)
‘Scholarly Research in Marketing: Exploring the “4
Eras” of Thought Development’
, Journal of Public Policy & Marketing22 (Fall):
116-146
.
39.
Zinkhan, G.M.
and
Leigh, T.W.
(1999)
‘Assessing the Quality Ranking of the Journal of Advertising’
, Journal of Advertising28 (Summer):
51-70
.
40.
Zinkhan, G.M.
,
Roth, M.S.
and
Saxton, M.J.
(1992)
‘Knowledge Development and Scientific Status in Consumer-Behavior
Research: A Social Exchange Perspective’
, Journal of Consumer Research19 (September):
282-291
.
