This article chronicles the events leading to the founding of the Journal of Macromarketing, including (1) the first Macro-Marketing Seminar, which was organized by Charles C. ‘‘Chuck’’ Slater and held the University of Colorado at Boulder in 1976, (2) the subsequent Macro-Marketing Seminars of 1977 to 1979, (3) the formation of the Macro-Marketing Editorial Advisory Board in 1978, and (4) a meeting of the Advisory Board on August 9, 1979, at the Broker Inn in Boulder, Colorado. The article represents the author’s personal account. Accordingly, it relies on personal recollections of the events and some documents that were retained in an old manila folder.
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Bartels, Robert.1977. Marketing and economic development. In Distributive processes from a societal perspective: The proceedings of the macro-marketing Seminar, ed. Charles C. Slater, 211-17. Boulder, CO: Business Research Division, Graduate School of Business Administration, University of Colorado at Boulder.
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Blair, Ed, and Kenneth P. Uhl.1977. Wroe Alderson and modern marketing theory . In Distributive processes from a societal perspective: The proceedings of the macro-marketing seminar, ed. Charles C. Slater, 66-84. Boulder, CO: Business Research Division, Graduate School of Business Administration, University of Colorado at Boulder.
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Day, Ralph L.1977. The macro-message of consumerism: Listen better! In Distributive processes from a societal perspective: The proceedings of the macro-marketing seminar, ed. Charles C. Slater, 186-209. Boulder, CO: Business Research Division, Graduate School of Business Administration, University of Colorado at Boulder.
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Fisk, George.1981. An invitation to participate in affairs of the Journal of Macromarketing. Journal of Macromarketing1:3-6. Hunt, Shelby D.1976. The nature and scope of marketing. Journal of Marketing40:17-26.
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______. 1977. The three dichotomies model of marketing: An evaluation of issues. In Distributive processes from a societal perspective : The proceedings of the macro-marketing seminar , ed. Charles C. Slater, 52-56. Boulder, CO: Business Research Division, Graduate School of Business Administration, University of Colorado at Boulder.
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______. 1981. Macromarketing as a multidimensional concept. Journal of Macromarketing1:7-8.
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Layton, Roger A.1981. Trade flows in macromarketing systems: Part I, A macromodel of trade flows. Journal of Macromarketing1:35-48.
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Laczniak, Gene R., Robert F. Lusch, and William A. Strang.1981. Ethical marketing: Perceptions of economic goods and social programs. Journal of Macromarketing1:49-57.
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Markin, Rom J., and Calvin P. Duncan .1981. The transformation of retailing institutions: Beyond the wheel of retailing and life cycle theories. Journal of Macromarketing1:58-66.
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Monieson, David D.1981. What constitutes usable knowledge in macromarketing?Journal of Macromarketing1:14-22.
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Nevin, John R., Shelby D. Hunt, and Michael G. Levas .1981. Legal remedies for deceptive and unfair practices in franchising. Journal of Macromarketing1:23-34.
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Nason, Robert W.2010. The legacy of Charles C. Slater. Journal of Macromarketing30:287-292.
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Nason, Robert W., and Phillip D. White .1981. The visions of Charles C. Slater: Social consequences of marketing. Journal of Macromarketing1:4-18.
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Shapiro, Stanley J.2006. Macromarketing: origins, development, current status and possible future direction. European Business Review18:307-21.
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Shawver, D.L., and W.G. Nickels.1981. A rationalization for macromarketing concepts and definitions. Journal of Macromarketing1:8-10.
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Slater, Charles C.1977. Introduction. In Distributive processes from a societal perspective: The proceedings of the macro-marketing seminar, ed. Charles C. Slater, 1-5. Boulder, CO: Business Research Division, Graduate School of Business Administration, University of Colorado at Boulder.
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Slater, Charles C., and Phillip D. White .1978. Introduction. In Distributive processes from a societal perspective: The proceedings of the macro-marketing seminar, ed. Phillip D. White and Charles C. Slater , 1-2. Boulder, CO: Business Research Division, Graduate School of Business Administration, University of Colorado at Boulder.
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Wish, John R.1981. Editor’s introduction. Journal of Macromarketing1:67.
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______. 1977. The great marketing game: Theory and practice applied to post secondary education. Distributive processes from a societal perspective : The proceedings of the macro-marketing seminar , ed. Charles C. Slater, 285-315. Boulder, CO: Business Research Division, Graduate School of Business Administration, University of Colorado at Boulder.
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White, Phillip D.1981. The systems dimension in the definition of macromarketing . Journal of Macromarketing1:11-13.
