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situating it in the‘expressivist’tradition, which originates
with the mid-18th century thinker Rousseau and whose legacy extends to postwar
Western counterculture. Culture jamming is seen as an investigation into the
apparatus of representation in late modernity, as it relates to both images and
discourses of the media and commodity system, and the expression of political will.
By providing an incentive for producers to respond to consumer demands for
environmental sustainability and an end to labor exploitation, culture jamming may
ironically help rehabilitate the market system it often portends to transcend. This
may indeed serve to ameliorate certain‘market failures’ of the
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