This study examines US comedian Bill Dana, of Hungarian-Jewish descent, and his Latino minstrel character, “José Jiménez,” during the civil rights period. By situating Dana and Jiménez within the social and political context of Latinos in the US during the 1960s, I argue Dana’s comedy continued the tradition of racial ridicule at a time when blackface minstrelsy was increasingly unpopular: a result of contestation by African American civil rights groups. Analyzing primary sources (oral histories, news articles, and audio/visual media), I examine the initial popularity of José Jiménez in the early 1960s, the mechanisms used to ridicule Latinos, the role of media in constructing narratives of non-racism and acceptance by Latinos, and the resulting contestation of the character by Chicano/Latino media activists and civil rights organizations. I conclude that public racial ridicule of Latinos has not been constrained as some have suggested, but that it has changed since the civil rights era.
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