This article presents a brief account of research which embraced the notion of research participant choice by adopting a flexible approach to the medium through which the semi-structured interviews were conducted. The following short paper provides an insight into the ways in which using Skype as a research medium can allow the researcher to reap the well-documented benefits of traditional face-to-face interviews in qualitative research, while also benefiting from the aspects Holt suggests telephone interviews bring to such research.
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