Qualitative research has to market itself aggressively, both because academic publishers face more pressures to sell books, and because of the competitive funding climate where one often has to demonstrate methodological innovation as a condition for obtaining a grant. This article considers how social theorists have understood the issue of `newness' and the pursuit of innovation as a cultural problem. It explores the issue in qualitative research through examining how we accomplish and recognize `newness' in the texts we read and produce as academics, which include publisher's catalogues and grant applications, and through considering technological advances such as internet ethnography and video analysis.
Adorno, T. (2001) The Culture Industry: Selected Essays in Mass Culture . London: Routledge.
2.
Ball, M. and Smith, G. (2001) `Technologies of Realism? Ethnographic Uses of Photography and Film', in P. Atkinson, A. Coffey, S. Delamont, J. Lofland and L. Lofland (eds) Handbook of Ethnography (pp. 302-20). London : SAGE.
3.
Baudrillard, J. (1996) The System of Objects. London : Verso.
4.
Blumer, H. (1969) `The Methodological Position of Symbolic Interactionism' , in H. Blumer (ed.) Symbolic Interactionism: Perspective and Method (pp. 1-60). Berkeley, CA: University of California Press.
5.
Burke, E. (1988) Reflections on the Revolution in France. Harmondsworth: Penguin.
6.
Condorcet, A. (1956) Sketch for a Historical Picture of the Human Mind . New York: The Viking Press.
7.
Crary, A. and Read, R. (eds) (2000) The New Wittgenstein. London: Routledge.
8.
De Tocqueville, A. (2003) `In What Spirit the Americans Cultivate the Arts' , in A. de Tocqueville (ed.) Democracy in America (pp. 537-41). Harmondsworth: Penguin.
9.
Denzin, N. (1992) Symbolic Interaction and Cultural Studies. London: SAGE.
10.
Denzin, N. and Lincoln, Y. (2005) The Sage Handbook of Qualitative Research. London: SAGE.
11.
Ezzy, D. (2002) Qualitative Analysis: Practice and Innovation. Crows Nest: Allen and Unwin.
12.
Fine, G. (1995) A Second Chicago School? The Development of a Postwar American Sociology. Chicago, IL: University of Chicago Press.
13.
Franklin, A., Emmison, M., Haraway, D. and Travers, M. (2007) `Investigating the Therapeutic Benefits of Companion Animals: Problems and Challenges', Qualitative Sociology Review3(1): 42-58.
14.
Gatson, S. and Zweerink, A. (2004) `Ethnography Online: "Natives" Practising and Inscribing Community', Qualitative Research4(2): 179-200.
15.
Giatsi, M. (2006) `Emerging Tools in Qualitative Research Methods: Asynchronous Online Discussion and the Use of WebCT'. Unpublished paper presented at the European Sociological Association Qualitative Research Methods Network 3rd Midterm Conference, Advances in Qualitative Research Practice, University of Cardiff, 4-6 September.
16.
Giddens, A. (1990) The Consequences of Modernity. Oxford: Polity Press.
17.
Glaser, B. and Strauss, A. (1967) The Discovery of Grounded Theory. Chicago, IL: Aldine.
18.
Goffman, E. (1959) The Presentation of Self in Everyday Life. New York: Doubleday.
19.
Goodwin, C. (2002) `Professional Vision', in D. Weinberg (ed.) Qualitative Research Methods, pp. 281-312. Oxford: Basil Blackwell.
20.
Goodwin, M. (2006) The Hidden Life of Girls: Games of Stance, Status and Exclusion. Oxford: Blackwell .
21.
Gubrium, J. (2003) Inside Interviewing: New Lenses, New Concerns. Thousand Oaks, CA: SAGE.
22.
Gubrium, J. and Holstein, J. (1997) The New Language of Qualitative Method. New York: Oxford University Press.
23.
Gubrium, J. and Holstein, J. (eds) (2003) Postmodern Interviewing. Thousand Oaks, CA: SAGE.
24.
Haley, E., Sheehan, K. and Morrison, M. (2002) Using Qualitative Research in Advertising: Strategies, Techniques and Applications. London: SAGE.
25.
Hine, C. (2000) Virtual Ethnography. London : SAGE.
26.
Illingworth, N. (2001) `The Internet Matters: Exploring the Use of the Internet as a Research Tool', Sociological Research Online6(2), URL (Accessed 8 September 2008): http://www.socresonline.org.uk/6/2/illingworth.html
27.
Janson, H. (1975) `The Myth of the Avant-Garde', in F. Hartt (ed.) Art Studies for the Editor: 25 Essays in Memory of Milton S. Fox, pp.20-35. New York: Harry Abrams.
28.
Jones, S. (ed.) (1999) Doing Internet Research: Critical Issues and Methods for Examining the Net. London: SAGE.
29.
Kendon, A. (1990) Conducting Interaction: Patterns of Behavior in Focused Encounters. Cambridge: Cambridge University Press.
30.
Kleinknecht, S. (2007) `An Interview with Robert Prus: His Career, Contributions and Legacy as an Interactionist Ethnographer and Social Theorist', Qualitative Sociology Review3(2): 221-88.
31.
Lee, R. (2004) `Recording Technologies and the Interview in Sociology, 1920-2000'Sociology38(5): 869-89.
32.
Marcus, G. (1995) `Ethnography in/of the World System: The Emergence of Multi-Sited Ethnography', Annual Review of Anthropology24: 95-117.
33.
Marcuse, H. (1964) One Dimensional Man. London : Routledge.
34.
Markham, A. (2004) `Internet Communication as a Tool for Qualitative Research', in D. Silverman (ed.) Qualitative Research: Theory, Method and Practice, pp. 95-124. London : SAGE.
35.
Marx, K. (1976) `The Poverty of Philosophy', in K. Marx & F. Engels (eds) Collected Works Vol. 6 (pp. 105-212). New York: International.
36.
Marx, K. and Engels, F. (1979) The Communist Manifesto. Harmondsworth : Penguin.
37.
Mienczakowski, J. (2001) `Ethnodrama: Performed Research - Limitations and Potential', in P. Atkinson, A. Coffey, S. Delamont, J. Lofland and L. Lofland (eds) Handbook of Ethnography (pp. 468-76). London : SAGE.
38.
Miles, M. and Huberman, M. (1984) Qualitative Data Analysis: A Sourcebook of New Methods. London: SAGE.
39.
Mills, C.W. (1959) The Sociological Imagination. New York: Oxford University Press.
40.
Moerman, M. (1988) Talking Culture: Ethnography and Conversation Analysis . Philadelphia, PA: University of Pennsylvania Press.
41.
Morgan, D.L. (1997) Focus Groups. London: SAGE.
42.
Packard, V. (1962) The Hidden Persuaders. Harmondsworth : Penguin.
43.
Pendleton, D. (2003) The New Consultation: Developing Doctor-Patient Consultation. Oxford: Oxford University Press.
44.
Pride, W., Elliot, G., Rundle-Thiele, S., Waller, D., Paladino, A. and Ferrell, N. (2005) Marketing: Core Concepts and Applications. Brisbane: Wiley.
45.
Quester, P., McGuiggan, R., McCarthy, E. and Perreault, W. (2001) Basic Marketing: A Managerial Perspective. Sydney: McGraw-Hill.
46.
Simmel. G. (1950) `The Metropolis and Mental Life', in K. Wolff (ed.) The Sociology of Georg Simmel. New York: The Free Press .
47.
Sorokin, P. (1976) Fads and Foibles in Modern Sociology and Related Sciences. Westport, CT: Greenwood Press.
48.
Thompson, J. (2005) Books in the Digital Age. Cambridge : Polity Press.
49.
Travers, M. (2007) The New Bureaucracy: Quality Assurance and its Critics. Bristol: The Policy Press .
50.
Turner, S. and Turner, P. (1990) The Impossible Science: An Institutional Analysis of American Sociology. Newbury Park, CA: SAGE.
51.
Walter, M. (2006) Social Research Methods: An Australian Perspective . Melbourne: Oxford University Press .
52.
Weber, M. (1978) The Protestant Ethic and the Spirit of Capitalism . London: Allen and Unwin.
53.
Weber, M. (1991) `Science as a Vocation', in H. Gerth and C. Wright Mills (eds) From Max Weber: Essays in Sociology (pp. 77-128). London : Routledge.
54.
Williams, M. (2007) `Avatar Watching: Participant Observation in Online Graphical Environments', Qualitative Research7: 5-24.
