We extend Fine's (2003) model of `peopled ethnography' for studying small groups to
the study of larger social units, including organizations and communities. While
studies of small groups often recognize the presence of macro-level social
structures, they typically treat these as backdrops to the interaction scene which
constrain and enable group life, not as units of analysis in their own right. Yet
small groups are embedded in and help constitute larger units of analysis, such as
organizations and communities. We argue that studies of these larger social
structures can be extended beyond ethnographic observation of the interactions that
help comprise them, making peopled ethnography applicable to units of analysis
larger than the small group. We offer illustrative examples of organizational and
community ethnographies.
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